On September 5th, Party Poker launched their brand new branding with the launch of a new redesigned website and software package.
That day could either be the start of the resurgence of Party Poker or the potential demise of the once iconic brand. They have essentially thrown away their well know branding for this new sleek look.
The actual poker software has been completely redesigned from the ground up and is designed around social gaming. Social gaming is what bwin.party hopes will be an innovative and disrupted aspect that will finally get Party Poker growing again.
- 1-Click Lobby
- Friends and Profile page
- Account / Rewards / Cashier
- A new poker table
Here is a promotional video released by Party Poker about the new software.
Party Poker also launched a full suite of mobile apps which will now allow players to play on any iOS device such as the iPhone or iPad. Players on Android will be delighted with the new updated mobile app.