According to various reports bwin.party is looking to split into two different entities.
One entity would concentrate on regulated markets while the other would cater to non-regulated or better known as “grey markets”.
It would make sense for bwin.party to look into this since as markets begin to regulate the profit and revenue starts to decrease due to increases in operating and abiding by the new regulations.
Joe Brennan was credit with releasing the news via twitter:
Report: Bwin.party to split in two – regulated & gray market? US regulators likely won't OK unless B.P owners have no stake in new firm.
— Joe Brennan Jr (@joebrennanjr) July 30, 2013
When news broke shares of bwin.party jumped almost 24% on the London Stock Exchange.
Bwin.party has hefty goals as they recently stated they want to focus on 10 regulated markets with plans as being a top 3 operator in those markets within five years.