News from Nielsen is stating that the United Kingdom online gambling market during last year grew at a bigger clip than Facebook. Online Gambling traffic grew 40% over the previous years and that translates to an additional 3.2 million people. One of the fastest growing was Camelot which grew from 4.4 Million to 9.4 million from July 2009 – July 2010. That is an increase of 88% on a year / year basis. According to Nielsen the growth was driven by middle-aged men who are well educated and year a high salary.
